Along with the development of technology, progress of human being, and the transformation of human consumption orientation nowadays, the position and effect of culture in economic social development is increasingly evident, the culture is deeply cast in the social productivity, it influences all the aspects of social development, thus becomes a strong booster to the economic social development. Therefore, a new form of economy-cultural economy emerges. The cause is that the cultural force and cultural productivity coruscates vigor which never existed before.
I. Characters and representation forms of cultural force
The cultural force is namely the force produced from the culture created by human being which is coagulated in human activities. In short, it is the force of culture.
The cultural force mainly features the following characters:
The cultural force possesses the constancy which accompanies human society forever.
The cultural force possesses the catholicity which is everywhere.
The cultural force is with a certain delay.
The cultural force has both positivity and negativity.
According to comprehensive analysis, the positive effect of cultural force mainly presents in the following aspects:
The promotion of cultural force to economic development
The promotion of cultural force to political development
The promotion of cultural force to cultural development
The enhancement of cultural force to regional comprehensive competitiveness
II The cultural force is an important component of social productivity
The cultural force we mentioned means not only the technological, cultural factors contained in material productivity, but also the spiritual productivity which is with relatively independent form. Namely: the cultural force is the product of combination of economy and culture and when they develop to a certain level. It means the social capability of creating and producing cultural products and providing cultural services. It is an important component of social productivity.

The cultural force mainly features the follows:
1st, domination of cultural content
2nd, presentation of humanistic spirit
3rd, emphasis of differences between different cultures and the trend of endless blend
4th, emphasis of “people oriented”
III The countermeasure for cultural productivity development
1st, establish a new cultural development concept, strengthen the cultural productivity consciousness of all the people, try to breakthrough on concept.
2nd, deepen endlessly the cultural system reform, remove the system bondage on cultural productivity development.
3rd, develop the cultural industries vigorously.
4th, train a great number of cultural talents.